学校:___________姓名：___________班级：___________考号：___________
一、用单词的适当形式完成短文
Directions: After reading the passage below, fill in the blanks to make the passages coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.
Global shift to 2D bar codes
Zhejiang province is leading China and the world into a new era of two-dimensional (2D) bar codes and paving the way for the development of global digital trade rules, said Renaud de Barbuat, CEO of GS1, an international nonprofit and standards organization which assigns unique numbers for bar codes on products.
First used on a 10-pack gum at a supermarket in the United States in 1974, the GS1 bar codes have transformed the retail industry (零售业), with stores ____1____ (be) able to track their products easily and accurately. However, ____2____在线收听 (not carry) more information, these bar codes have been upgraded into 2D for the needs of modern, digital commerce. For today’s shoppers, a 2D bar code is ____3____ (flexible) and efficient because it can store extra information. For example, consumer ____4____ want to know the manufacturing and sell-by dates of products or their ingredients using smartphones, and that’s why a 2D bar code comes.
In 2020, GS1 introduced the “Global Migration to 2D” initiative ____5____ (improve) supply chain efficiency and enhance consumer engagement. In March 2021, Zhejiang first promoted 2D codes in the food industry, ____6____ a “safety traceability system” is required by law. The codes have included both regular information, usually____7____ (see) on packaging, and also features such as customer service and test reports. At Zhejiang demonstration area, major breakthroughs ____8____ (make) in standards, technology and patents, making the province a model case ____9____ others across the
globe to follow.
As we _____10_____ (enter) the next phase of the pilot project(试点项目), more businesses from other industries and more international partners are expected to join.
二、选用适当的单词或短语补全短文
Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A．struggling B．focused C． threatened D．release E. predict F. alarming G. maintained H. dramatically I. approaches J. concerned K. entirely |
The Future of Publishing: E-publish or die?The iPad and its kind are both good and bad for book publishers.
Like many other parts of the media industry, publishing is being ___11___ reshaped by th
e growth of the Internet. For years, e-books have ___12___ to cut sales of the old-fashioned kind. In response, publishers are trying to support their traditional business while preparing for a future in which e-books will represent a much bigger chunk of sales.
For some time, publishers have operated a “wholesale” pricing model with Amazon. This has enabled Amazon to set the price of many new e-books at $9.99. Amazon has ___13___ prices low in order to boost demand for its Kindle.
However, publishers are ___14___ that this may make consumers expect lower prices for all kinds of books. And they worry the downward trend will further cut their thin margins and make ___15___ bricks-and-mortar booksellers(实体书商)suffer more. Some in the industry even ___16___ that publishers will suffer a similar fate to that of music companies, whose fortunes disappeared when songs can be cheaply sold online. This is particularly ___17___ for publishers because digital margins are almost as thin as print ones.
Some publishers try delaying the ___18___ of electronic versions of new books for month
s after the print launch to increase print sales. Some are starting to build their own online target reader groups. Sourcebooks, a medium-sized publisher that has developed an online group ___19___ on poetry, found that book sales rose by 50% after poems had featured on the site.
The publishing firms that survive the tough transition will be those who use flexible ___20___ and learn quickly to think. Not all of them can turn that particular page successfully.
三、完形填空
Do you prefer to watch TV or listen to the radio? There was a time when some people thought moving pictures sent out live into our houses would mean the ___21___ of tuning into the radio for entertainment and information. But radio ___22___ and developed quickly. And now, despite the development in complicated smartphones offering high-definition pictures, the popularity of podcasts (播客) is rising.
Perhaps the ___23___ in podcasting is not surprising - it offers a digital audio file that can be downloaded and stored for listening at any time. ___24___, it can also be streamed (在线收听) from the internet and played on a computer or MP3 player. And it’s not just broadcasters, like the BBC, who are ___25___ podcasts; now commercial broadcasters, individuals and companies with no connection to broadcasting are making them. ___26___, anyone with something to say, and a few pounds to spend on the equipment, can get involved.
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