婚庆音乐重庆大学硕士学位论文
（专业学位）
学生姓名：刘露
指导教师：孙俊桥副教授
学位类别：艺术硕士
重庆大学艺术学院
二O一三年五月
Study on Wedding Theme Park Planning
and Design Strategy
A Thesis Submitted to Chongqing University
in Partial Fulfillment of the Requirement for
Professional Degree
By
Liu Lu
Supervised by Ass.prof.Sun Jun-qiao
Specialty：MFA
College of Art of Chongqing University ,
Chongqing, China
May 2013
摘要
婚庆主题公园是近年来旅游发展的新类型，对其相关理论鲜有研究。本文首先总结了婚庆主题公园的特点，然后从整体规划和景观设计角度，结合旅游学、环境心理学、游憩学及主题公园的理论，以谋局为前提、布局为核心、定局为补充、胜局为目标的观点，结合相关案例，从宏观上梳理了婚庆主题
公园规划设计的相关内容并分析和探讨了婚庆主题公园各个发展阶段的相应策略，以期为该类型公园的规划与设计提供一定的参考、丰富相关理论研究。
关键词：婚庆主题公园，规划设计策略，景观营造，爱情旅游
ABSTRACT
Wedding theme park is a new type of tourism development in recent years, few studies on its related theory. At first, this paper summarizes the characteristics of wedding theme park, and then from the perspective of the overall planning and landscape design, combined with tourism, environmental psychology, leisure and theme park's theory, on the premise, layout plan bureau as the core, set for the complement, the cushion for the target point of view, and combining with the related cases, from on macroscopic combed the related contents in the wedding theme park planning and design and analysis and discussion on the wedding theme park corresponding to each stage of development strategy, so as to the type of park planning and design provides a certain reference, rich relevant theoretical research.
Keywords：Wedding theme park，Planning and design strategies，
Landscape construction，Love to travel
重庆大学硕士学位论文目录
目录
中文摘要.......................................................................................................................................... I 英文摘要........................................................................................................................................ II 1 婚庆主题公园之个性特征. (1)
1.1特殊的文化现象 (1)
1.2特殊的市场产物 (1)
1.3特殊的风格 (2)
1.4特殊的消费体 (2)
2 谋局，婚庆主题公园规划设计之前提 (3)
2.1背景调查与分析 (3)
2.2主题理念建构 (3)
2.2.1 创意性多元化主题 (3)
2.2.2 多功能模块组织 (4)
2.2.3 多维产业链 (4)
3 布局，婚庆主题公园规划设计之核心 (5)
3.1整体环境景观规划设计 (5)
3.1.1 满足主题立意，注重公园整体景观氛围营造 (5)
3.1.2 注重主题功能空间布局 (5)
3.1.3 提倡动静结合、注重多位一体的环境体验 (5)
3.1.4 注重生态性与科技性 (6)
3.2公园的建设落实 (7)
4 定局——婚庆主题公园规划设计之补充 (8)
4.1良好的经营管理团队 (8)
4.2区域机制 (8)
4.3品牌的塑造 (8)
4.4不断更新 (8)
5 胜局——婚庆主题公园建设目标 (9)
6 实践论证，遂宁玫瑰谷主题公园景观设计 (10)
6.1项目概况 (10)
6.2主题理念建构 (10)
6.3玫瑰谷主题公园景观营造 (11)
6.4玫瑰谷主题公园景观设计小结 (12)
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