2019年大学英语六级阅读模拟试题
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2019年大学英语六级阅读模拟试题(1)
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper-printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but risking to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Pere.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about do, it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you are overpaying for print, you could feel like you were helping,” Peretti said, “Then increase it at
kidnapping an heiressa higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it, Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”
1. The New York Times is considering ending it’s print edition partly due to
[A] the pressure form its investors
[B] the complaints from its readers
[C] the high cost of operation
[D] the increasing online ad sales.
2.Peretti suggests that.in face of the present situation, the Times should
[A] make strategic adjustments
[B] end the print edition for good
[C] seek new sources of readership
[D] aim for efficient management
3.It can be inferred front Paragraphs 5 and 6 that a “legacy product”
[A] will have the cost of printing reduced.
[B] is meant for the most loyal customers.
[C] helps restore the glory of former times.
[D] expands the popularity of the paper.
4. Peretti believes that in a changing world,
[A] traditional luxuries can stay unaffected.
[B] aggressiveness better meets challenges.
[C] cautiousness facilitates problem-solving.
[D] legacy businesses are becoming outdated.
5 . Which of the following would be the best title of the text
[A] Make Your Print Newspaper a Luxury Good
[B] Keep Your Newspaper Forever in Fashion
[C] Cherish the Newspaper Still in Your Hand
[D] Shift to Online Newspapers All at Once
参考答案及解析
1.【答案】[C]
【解析】细节题。题干问的是《纽约时报》考虑停止纸质版新闻印刷出版的原因是什么。文章首段首句即是此内容的同义表达，第二段解释具体原因，第二句：isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. 意思是纸质印刷所要求的基础设施不仅仅贵而且多余，因为他们的网络竞争对手没有这样的经济上的限制。[C]项“运行的高成本”是对原文内容的总结，故正确。[A]项 来自于投资者的压力，[B]项 来自于读者的投诉，[D]项 网络广告销售的增长，这三项在文中均未提及，故排除。
2.【答案】[A]
【解析】细节题。题干问的是：面对目前的形势，Peretti建议《纽约时报》怎么做。根据信号词Peretti回原文中定位至第四段，首句内容是Peretti说《纽约时报》不该浪费时间去想着如何停止纸质印刷，而应该到一种正确的方法去解决这件事。接着第二句Peretti说到一种方式来促进这种转变会对他们来说有用处。可知Peretti认为《纽约时报》应当做出一些改变而非停止纸质版的发行，[A]项“做出策略上的调整”是对原文的同义转述，故正确。[B]项 永远结束纸质版，与原文意思相反，故排除;[C]项 寻求新的读者资源，[D]项 以高效的管理为目标，在原文中未提及，故排除。