2007
Powering the great ongoing changes of our time is the rise of human creativity as the defining feature of economic life. Creativity has come to be valued, because new technologies, new industries and new wealth flow from it. And as a result, our lives and society have begun to echo with creative ideas. It is our commitment to creativity in its varied dimensions that forms the underlying spirit of our age.
Creativity is essential to the way we live and work today, and in many senses always has been. The big advances in standard of living –-not to mention the big competitive advantages in the marketplace--always have come from” better recipes, not just more cooking.” One might argue that’s not strictly true. One might point out, for instance, that during the long period from the early days on the Industrial Revolution to modern times, much of the growth in productivity and material wealth in the industrial nations came not just from creative inventions like the steam engine, but from the widespread application of “
cooking in quantity” business methods like massive division of labor, concentration of assets, vertical integration and economies of scale. But those methods themselves were creative developments.
2008
The term ”business model” first came into widespread use with the invention of personal computer and the spreadsheet(空白表格程序).Before the spreadsheet, business planning usually meant producing a single forecast. At best, you did a little sensitivity analysis around the projection. The spreadsheet ushered in a much more analytic approach to planning because every major line item could be pulled apart, its components and subcomponents analyzed and tested. You could ask what- if questions about the critical assumptions on which. your business depended-for example, what if customers are more price-sensitive than we thought?-and with a few keystrokes, you could see how any change would play out on every aspect of the whole. In other words, you could model the behavior of a business. Before the computer changed the nature of business planning, m
ost successful business models were created more by accident than by elaborate design. By enabling companies to tie their marketplace insights much more tightly to the resulting economics, spread sheet made it possible to model business before they were launched.
2009
With the nation’s financial system teetering on a cliff. The compensation arrangements for executives of the big banks and other financial firms are coming under close examination again.
Bankers’ excessive risk- taking is a significant cause of this financial crisis and has continued, to others in the past, in this case, it was fueled by low interest rates and kept going by a false sense of security created by a debt-fueled bubble in the economy.
Mortgage lenders gladly lent enormous sums to those who could not afford to pay them back dividing the laws and selling them off to the next financial institution along the chain, advantage of the same high-tech securitization to load on more risky mortgage-based assets.
a winter storyFinancial regulation will have to catch up with the most irresponsible practices that led banks down in this road, in hopes averting the next crisis, which is likely to involve different financial techniques and different sorts of assets. But it is worth examining the root problem of compensation schemes that are tied to short-term profits and revenue’s, and thus encourage bankers to take irresponsible risks.
2010
In this section there is a text in English .Translate it into Chinese. Write your translation on ANSWER SHEET2
“Sustainability” has become a popular word these days, but to Ted Ning, the concept will always have personal meaning. Having endured a 中华民谣歌曲简谱painful period of unsustainability in his own life made it clear to him that sustainability-oriented values must be expressed though everyday action and choice.你到底爱过多少人
机声 Ning recalls spending a confusing year in the late 1990s selling insurance. He’d been th
ough the dot-com boom and burst and, desperate for a job, signed on with a Boulder agency.
It didn’t go well. “It was a really had move because that’s not my passion,” says Ning, whose dilemma about the job translated, predictably, into a lack of sales. “I was miserable, I had so much anxiety that I would wake up in the middle of the night and stare at the ceiling. I had no money and needed the job. Everyone said, ‘Just wait, you’ll turn the corner, give it some time.’”
迷迭香mv>风中的承诺 李翊君
2011
Who would have thought that, globally, the IT industry produces about the same volume of greenhouse gases as the world’s airlines do --- roughly 2 percent of all CO2 emissions? Many everyday tasks take a surprising toll on the environment. A Google sear
ch can leak between 0.2 and 7.0 grams of CO2, depending on how many attempts are needed to get the “right” answer. To deliver results to its users quickly, then, Google has to maintain vast data centres around the world, packed with powerful computers. While producing large quantities of CO2, these computers emit a great deal of heat, so the centres need to be well air-conditioned, which uses even more energy. However, Google and other big tech providers monitor their efficiency closely and make improvements. Monitoring is the first step on the road to reduction, but there is much more to be done, and not just by big companies.
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